Team
Auto Market Insights was founded in 2020. Our partners have founded businesses, led major acquisitions and divestitures, and helped create hundreds of millions in margin, all within automotive. We advise from experience running these companies.
Mike Rother
Partner
Mike has 24 years in automotive technology, including as GM and CEO at Dealer.com and HomeNet. His expertise is product development and business strategy; the businesses he ran held more than 30 percent market share in two categories. He advises, mentors and coaches small and mid-sized businesses.
Steve Greenfield
Partner · General Partner, Automotive Ventures
Steve has spent 26 years in automotive technology. He is a General Partner at Automotive Ventures, has overseen more than $1 billion in acquisitions, and led strategy and acquisitions at AutoTrader and TrueCar. He advises early-stage auto tech startups and is one of the most connected people in the industry.
Pete Batten
Partner
Pete has 26 years in automotive technology and data management. He was GM of Chrome Data, Automotive Lease Guide and Cox Digital Retail, and led Cox Automotive’s Enterprise Product Management, working closely with automakers and enterprise clients.
Chris Madison
Partner
Chris builds and transforms operating teams. As Head of Customer Success and Operations at Dealer.com, he led the turnaround of one of the industry’s largest digital marketing consulting organizations, cutting client churn by 30 percent and taking the organization from high client and employee turnover to industry-leading retention and engagement.
Our network
Behind the partners is the reason our research goes deeper than a generalist's.
auto industry connections, built over decades in the industry, including through partner Steve Greenfield of Automotive Ventures.
Independent contractors with deep expertise in each major software solution dealers use to run their businesses.
auto-tech companies profiled, with licensed market data and a library of expert transcripts.