Communication Is Key: Utilize Email Marketing to Its Fullest Potential in Your Company

Did you know that roughly 140 billion emails are sent around the world daily? And 109 billion of those emails are business emails? [1] That is a massive amount of communication going on internationally! … More Communication Is Key: Utilize Email Marketing to Its Fullest Potential in Your Company

Measuring the Impact of Marketing: Defining KPIs & Identifying KBRs

I’m a big believer in working hard while working smart. Measuring hard work is easy, but measuring smart work—analyzing the actual impact of your performance—requires two steps: 1. Identify Key Business Requirements (KBRs) Before measuring anything, take some time to identify the reason for doing what you are doing. Ask yourself the fundamental question, “What … More Measuring the Impact of Marketing: Defining KPIs & Identifying KBRs

How Are You Giving Back for National Volunteer Month?

April is National Volunteer Month! Volunteering is something I am very passionate about. As a volunteer board member for Frisco Youth Theater, I love seeing the positive impact that community theater has on the lives of children and families across North Texas. Other organizations that have my heart are the Texas Rangers Baseball Foundation, the … More How Are You Giving Back for National Volunteer Month?

Speaking of Success in Business

Last week, I had the privilege of speaking at a ‘Success in Business’ seminar hosted by the Plano Chamber of Commerce. I was joined by a panel of distinguished marketing experts, including Sheila Steinmark of Marketing Operations Group, LLC, and David Lobo, a Digital Marketing/Brand Management Professor from Collin College. Together we covered managing product … More Speaking of Success in Business

Celebrating Our People, Bake-Off Style

Celebrating our people is an important value to us here at Copart. That’s why our marketing department employees gathered yesterday afternoon to celebrate Valentine’s Day with our annual Valentine’s Day Bake-Off. Four team members brought their delicious homemade treats for the rest of the team to enjoy. Others brought in treats from the store, which … More Celebrating Our People, Bake-Off Style