Is Your Site Ready for Mobile-First Indexing?

Google recently announced the migration of sites to mobile-first indexing, which means Google’s web crawling bot, Googlebot, will crawl the mobile version of your site and rank it accordingly, before crawling the desktop version. Based on this new development, having a mobile site is more important than ever. Mobile usage has increased rapidly over the … More Is Your Site Ready for Mobile-First Indexing?

Communication Is Key: Utilize Email Marketing to Its Fullest Potential in Your Company

Did you know that roughly 140 billion emails are sent around the world daily? And 109 billion of those emails are business emails? [1] That is a massive amount of communication going on internationally! … More Communication Is Key: Utilize Email Marketing to Its Fullest Potential in Your Company

Measuring the Impact of Marketing: Defining KPIs & Identifying KBRs

I’m a big believer in working hard while working smart. Measuring hard work is easy, but measuring smart work—analyzing the actual impact of your performance—requires two steps: 1. Identify Key Business Requirements (KBRs) Before measuring anything, take some time to identify the reason for doing what you are doing. Ask yourself the fundamental question, “What … More Measuring the Impact of Marketing: Defining KPIs & Identifying KBRs