The process of purchasing a car in the past versus today is quite different, largely due to augmented reality (AR). Seeing automotive companies utilizing AR and incorporating it into their marketing isn’t surprising anymore. A few years ago, Lexus introduced its 2017 car line with an interactive hologram campaign. Recently, Tesla marketed its new model … More The Rise of Augmented Reality in the Automotive Industry
Earlier this month, I joined host Eve Mayer on the CMO Go Show in Addison. We tackled marketing topics like trends, the importance of keeping up with trends and why we should work with influencers and enthusiasts. … More Keeping Up With Trends on Social Media
Google recently announced the migration of sites to mobile-first indexing, which means Google’s web crawling bot, Googlebot, will crawl the mobile version of your site and rank it accordingly, before crawling the desktop version. Based on this new development, having a mobile site is more important than ever. Mobile usage has increased rapidly over the … More Is Your Site Ready for Mobile-First Indexing?
In the modern-day era, we know mobile platforms are an essential piece to the success of a brand. Consumers are becoming increasingly mobile-first, with most people checking their phones 150 times a day. … More How Mobile and Desktop Usage Is Shaping the Auto Industry
Automotive recycling is undergoing a transformation. We’re calling it the auto recycling renaissance, and it’s being defined by two main themes. … More Let the Auto Recycling Renaissance Begin
If your business (automotive or otherwise) involves tech-related products, you know the importance of being at forefront of technology. … More Automotive Product Innovation in an Era of Rapidly Changing Technology
The more you develop and use your social media pages, the more you’ll notice that you receive notifications from them in some form or another. This is especially true for LinkedIn, where you seem to receive emails and mobile notifications several times a day, giving you information you don’t want or need. As a professional … More Building an Effective LinkedIn Profile, Part 2: Keep Away Unwanted ‘Spam’