The Rise of Augmented Reality in the Automotive Industry

The process of purchasing a car in the past versus today is quite different, largely due to augmented reality (AR). Seeing automotive companies utilizing AR and incorporating it into their marketing isn’t surprising anymore. A few years ago, Lexus introduced its 2017 car line with an interactive hologram campaign. Recently, Tesla marketed its new model … More The Rise of Augmented Reality in the Automotive Industry

Is Your Site Ready for Mobile-First Indexing?

Google recently announced the migration of sites to mobile-first indexing, which means Google’s web crawling bot, Googlebot, will crawl the mobile version of your site and rank it accordingly, before crawling the desktop version. Based on this new development, having a mobile site is more important than ever. Mobile usage has increased rapidly over the … More Is Your Site Ready for Mobile-First Indexing?

Building an Effective LinkedIn Profile, Part 2: Keep Away Unwanted ‘Spam’

The more you develop and use your social media pages, the more you’ll notice that you receive notifications from them in some form or another. This is especially true for LinkedIn, where you seem to receive emails and mobile notifications several times a day, giving you information you don’t want or need. As a professional … More Building an Effective LinkedIn Profile, Part 2: Keep Away Unwanted ‘Spam’