We’ve all received those requests before – and we know survey feedback can play a major role in our business’ success by improving customer retention, … More Get the Most from Your Customer Surveys
Did you know that roughly 140 billion emails are sent around the world daily? And 109 billion of those emails are business emails?  That is a massive amount of communication going on internationally! … More Communication Is Key: Utilize Email Marketing to Its Fullest Potential in Your Company
In the modern-day era, we know mobile platforms are an essential piece to the success of a brand. Consumers are becoming increasingly mobile-first, with most people checking their phones 150 times a day. … More How Mobile and Desktop Usage Is Shaping the Auto Industry
For decades, paying for a car by check, credit card and/or financing has been the norm for people around the world. But a revolution in vehicle payments might be coming. A recent Used Car News article, “Dealerships Start Taking Digital Currency” by Ted Craig, suggests a more futuristic option: making vehicle purchases with a new … More Bitcoin, the Future of Car Payments?
I’m a big believer in working hard while working smart. Measuring hard work is easy, but measuring smart work—analyzing the actual impact of your performance—requires two steps: 1. Identify Key Business Requirements (KBRs) Before measuring anything, take some time to identify the reason for doing what you are doing. Ask yourself the fundamental question, “What … More Measuring the Impact of Marketing: Defining KPIs & Identifying KBRs
April is National Volunteer Month! Volunteering is something I am very passionate about. As a volunteer board member for Frisco Youth Theater, I love seeing the positive impact that community theater has on the lives of children and families across North Texas. Other organizations that have my heart are the Texas Rangers Baseball Foundation, the … More How Are You Giving Back for National Volunteer Month?
Last week, I had the privilege of speaking at a ‘Success in Business’ seminar hosted by the Plano Chamber of Commerce. I was joined by a panel of distinguished marketing experts, including Sheila Steinmark of Marketing Operations Group, LLC, and David Lobo, a Digital Marketing/Brand Management Professor from Collin College. Together we covered managing product … More Speaking of Success in Business