The process of purchasing a car in the past versus today is quite different, largely due to augmented reality (AR). Seeing automotive companies utilizing AR and incorporating it into their marketing isn’t surprising anymore. A few years ago, Lexus introduced its 2017 car line with an interactive hologram campaign. Recently, Tesla marketed its new model … More The Rise of Augmented Reality in the Automotive Industry
Earlier this month, I joined host Eve Mayer on the CMO Go Show in Addison. We tackled marketing topics like trends, the importance of keeping up with trends and why we should work with influencers and enthusiasts. … More Keeping Up With Trends on Social Media
North Texas Giving Day provides Copart the opportunity to give back to local nonprofit organizations as a team. … More Making a Local Difference on North Texas Giving Day
Google recently announced the migration of sites to mobile-first indexing, which means Google’s web crawling bot, Googlebot, will crawl the mobile version of your site and rank it accordingly, before crawling the desktop version. Based on this new development, having a mobile site is more important than ever. Mobile usage has increased rapidly over the … More Is Your Site Ready for Mobile-First Indexing?
We’ve all received those requests before – and we know survey feedback can play a major role in our business’ success by improving customer retention, … More Get the Most from Your Customer Surveys
Did you know that roughly 140 billion emails are sent around the world daily? And 109 billion of those emails are business emails?  That is a massive amount of communication going on internationally! … More Communication Is Key: Utilize Email Marketing to Its Fullest Potential in Your Company
In the modern-day era, we know mobile platforms are an essential piece to the success of a brand. Consumers are becoming increasingly mobile-first, with most people checking their phones 150 times a day. … More How Mobile and Desktop Usage Is Shaping the Auto Industry