Social media has drastically changed the way people live their lives around the world largely because new communication technology tools have become easier and more accessible. It has widely impacted the auto industry as well. According to Social Media Week, people in the market for a new car can complete almost the entire purchase without … More Social Media’s Marketing Impact
Ordering food, checking your account balance, making a grocery list or bidding on a Copart vehicle – these are all normal day-to-day activities that can now be done with just the tap of a finger through a mobile app. Whether you’re a marketer or consumer, it’s almost impossible to get through a business day without … More A Breakdown of Mobile App Marketing
Influencer marketing has proven to be an effective tool. Learn how to implement it in your business … More Influencer Marketing Starter Kit
The process of purchasing a car in the past versus today is quite different, largely due to augmented reality (AR). Seeing automotive companies utilizing AR and incorporating it into their marketing isn’t surprising anymore. A few years ago, Lexus introduced its 2017 car line with an interactive hologram campaign. Recently, Tesla marketed its new model … More The Rise of Augmented Reality in the Automotive Industry
Earlier this month, I joined host Eve Mayer on the CMO Go Show in Addison. We tackled marketing topics like trends, the importance of keeping up with trends and why we should work with influencers and enthusiasts. … More Keeping Up With Trends on Social Media
North Texas Giving Day provides Copart the opportunity to give back to local nonprofit organizations as a team. … More Making a Local Difference on North Texas Giving Day
Google recently announced the migration of sites to mobile-first indexing, which means Google’s web crawling bot, Googlebot, will crawl the mobile version of your site and rank it accordingly, before crawling the desktop version. Based on this new development, having a mobile site is more important than ever. Mobile usage has increased rapidly over the … More Is Your Site Ready for Mobile-First Indexing?