Copart Community: Partnering with First Responders

Copart locations all over the U.S. have been partnering with local first responder units to provide ideal space for on-site training. Copart is proud to give first responders an environment that enhances their skills and ultimately increases the safety of the communities they serve. Watch the following video to learn more about Semmes Fire Department’s … More Copart Community: Partnering with First Responders

Measuring the Impact of Marketing: Defining KPIs & Identifying KBRs

I’m a big believer in working hard while working smart. Measuring hard work is easy, but measuring smart work—analyzing the actual impact of your performance—requires two steps: 1. Identify Key Business Requirements (KBRs) Before measuring anything, take some time to identify the reason for doing what you are doing. Ask yourself the fundamental question, “What … More Measuring the Impact of Marketing: Defining KPIs & Identifying KBRs

How Are You Giving Back for National Volunteer Month?

April is National Volunteer Month! Volunteering is something I am very passionate about. As a volunteer board member for Frisco Youth Theater, I love seeing the positive impact that community theater has on the lives of children and families across North Texas. Other organizations that have my heart are the Texas Rangers Baseball Foundation, the … More How Are You Giving Back for National Volunteer Month?

Speaking of Success in Business

Last week, I had the privilege of speaking at a ‘Success in Business’ seminar hosted by the Plano Chamber of Commerce. I was joined by a panel of distinguished marketing experts, including Sheila Steinmark of Marketing Operations Group, LLC, and David Lobo, a Digital Marketing/Brand Management Professor from Collin College. Together we covered managing product … More Speaking of Success in Business