Caring for the Environment in the Automotive Industry

The negative impacts of hazardous waste dumping and high carbon footprints is a large and continuously growing concern. The automotive industry is sometimes seen as contributing to this problem. However, many may not know that the automotive industry has been following green initiatives for years. There are certainly ways to be part of the automotive … More Caring for the Environment in the Automotive Industry

The Rise of Augmented Reality in the Automotive Industry

The process of purchasing a car in the past versus today is quite different, largely due to augmented reality (AR). Seeing automotive companies utilizing AR and incorporating it into their marketing isn’t surprising anymore. A few years ago, Lexus introduced its 2017 car line with an interactive hologram campaign. Recently, Tesla marketed its new model … More The Rise of Augmented Reality in the Automotive Industry