The negative impacts of hazardous waste dumping and high carbon footprints is a large and continuously growing concern. The automotive industry is sometimes seen as contributing to this problem. However, many may not know that the automotive industry has been following green initiatives for years. There are certainly ways to be part of the automotive … More Caring for the Environment in the Automotive Industry
The process of purchasing a car in the past versus today is quite different, largely due to augmented reality (AR). Seeing automotive companies utilizing AR and incorporating it into their marketing isn’t surprising anymore. A few years ago, Lexus introduced its 2017 car line with an interactive hologram campaign. Recently, Tesla marketed its new model … More The Rise of Augmented Reality in the Automotive Industry
Earlier this month, I joined host Eve Mayer on the CMO Go Show in Addison. We tackled marketing topics like trends, the importance of keeping up with trends and why we should work with influencers and enthusiasts. … More Keeping Up With Trends on Social Media
In the modern-day era, we know mobile platforms are an essential piece to the success of a brand. Consumers are becoming increasingly mobile-first, with most people checking their phones 150 times a day. … More How Mobile and Desktop Usage Is Shaping the Auto Industry
For decades, paying for a car by check, credit card and/or financing has been the norm for people around the world. But a revolution in vehicle payments might be coming. A recent Used Car News article, “Dealerships Start Taking Digital Currency” by Ted Craig, suggests a more futuristic option: making vehicle purchases with a new … More Bitcoin, the Future of Car Payments?
When you think of Pinterest, what comes to mind? If you answer anything along the lines of home decor, recipes, or fashion tips, you’re not alone. If you’ve actually used Pinterest in the last couple of years, however, you know that Pinterest has evolved from its early domestic leanings. Today, it’s a source for all … More Pinterest for the Automotive Industry? The Data Say Yes!
I was excited to see Copart Industry Relations Analyst Amanda Zmolek’s article in the latest issue of Automotive Recycling Magazine, a publication of the ARA. … More People, Process & Technology, As Seen in Automotive Recycling Magazine