The Rise of Augmented Reality in the Automotive Industry

The process of purchasing a car in the past versus today is quite different, largely due to augmented reality (AR). Seeing automotive companies utilizing AR and incorporating it into their marketing isn’t surprising anymore. A few years ago, Lexus introduced its 2017 car line with an interactive hologram campaign. Recently, Tesla marketed its new model … More The Rise of Augmented Reality in the Automotive Industry

Pinterest for the Automotive Industry? The Data Say Yes!

When you think of Pinterest, what comes to mind? If you answer anything along the lines of home decor, recipes, or fashion tips, you’re not alone. If you’ve actually used Pinterest in the last couple of years, however, you know that Pinterest has evolved from its early domestic leanings. Today, it’s a source for all … More Pinterest for the Automotive Industry? The Data Say Yes!