Social media has drastically changed the way people live their lives around the world largely because new communication technology tools have become easier and more accessible. It has widely impacted the auto industry as well. According to Social Media Week, people in the market for a new car can complete almost the entire purchase without even stepping foot in an actual dealership! This is especially true thanks to companies like Copart Online Auto Auctions.
Most car purchasers stay up to date with all social media channels like Facebook, Instagram, Twitter and Pinterest. When auto marketers advertise on these channels, engagement numbers increase tremendously! According to Digitalist, 84% of automobile buyers are on Facebook, and an incredibly large 66% of buyers or drivers who see ads on Facebook click on them. Furthermore, the same article states that Facebook users are twice as likely to interact with vehicle promotion ads than with other types of ads.
While engagement with automobile advertisements on social media is high, deciding what to post and where, is another matter. Businesses need to analyze their unique audiences to figure out what works best for them. This adds an entirely new layer to marketing, as auto dealers and manufacturers target their social media activity to their specific audiences. Different social media platforms are arising constantly, and according to Driving Sales, due to SEO, the same content can’t be used on every channel. Auto dealers and manufacturers will need to direct their content to specific audiences and modify it to suit specific platforms as well. This way, they can market to an entirely new and impressionable audience!
How does social media impact your business? Comment below and let us know!