Find new ways to optimize your business’s online presence!
In Marketing, it’s essential for your team to use the right tools for the job when it comes to building your brand and reputation. Thousands of companies across the globe have increased their visibility to the public and gained more traffic to their sites and social channels by taking advantage of Google My Business (GMB).
Not familiar with GMB? I’m sure you’ve utilized it at some point! Let’s take a closer look:
GMB is a free and easy-to-use resource that facilitates in a company’s online presence and provides a great SEO benefit. Not only does it navigate the public to your company’s contact information, visitors can also ask and answer questions, leave public reviews and rate your business. The more you can get customers to positively engage through GMB, the more you’ll find others gravitating towards your establishment over your competitors!
The format for GMB posts is also ideal for uploading news stories about your business or industry. This type of content can show potential customers that you’re industry savvy, and your business is a reliable source.
GMB has become a key component to any SEO strategy. By keeping information current and refreshing keywords that relate to your business, you’re more likely to connect directly with your customers and improve organic rankings in search engines.
Let’s use Copart as an example: By Googling the keywords “Salvage Auction Dallas”, three different Copart locations appear in the search results. This helps ensure that customers navigate to the Copart website through the GMB tool, and that’s the goal – increase visibility and gain more traffic.
How has the Google My Business tool impacted your business? Comment and share your experience!