Google recently announced the migration of sites to mobile-first indexing, which means Google’s web crawling bot, Googlebot, will crawl the mobile version of your site and rank it accordingly, before crawling the desktop version. Based on this new development, having a mobile site is more important than ever.
Mobile usage has increased rapidly over the past few years and will keep increasing as smart phones become more sophisticated. Google has recognized this shift in the way search engines are being used. As a website owner, you should make this shift too by following these best practices:
- Content: The mobile version of your website should have all the quality content of your desktop site. All of the content should be crawlable and indexable by search engines.
- Verification: Make sure your mobile site is verified on search consoles using Google Webmaster Tools.
- Structured Data: Similar to content, the structured data on your desktop site should be implemented on your mobile site. This is content that is structured in such a way that search engines easily understand it.
- Metadata: Your mobile webpages should have comparable page titles and descriptions to the desktop site.
- Hreflang Tags: The rel=hreflang tags specify the language being used on a specific page so search engines can serve results to users searching that language. Make sure these tags are pointing to the correct mobile URLs of the different country variants.
- XML Sitemap: Search engines should be able to reach all of the URLs submitted in the sitemap through your mobile site.
As an example of a responsive site that meets the above best practices for mobile-first indexing, take a look at Copart Germany’s website. With more than 500 vehicles for auction online every month, it’s important this website include similar content across both the desktop and mobile site. Plus users can find mobile-friendly auction functionality for both the Leipzig and Hannover online auctions every other week for a true omnichannel experience with the Copart Germany brand.