Pinterest for the Automotive Industry? The Data Say Yes!

Pinterest for AutomotiveWhen you think of Pinterest, what comes to mind? If you answer anything along the lines of home decor, recipes, or fashion tips, you’re not alone.

If you’ve actually used Pinterest in the last couple of years, however, you know that Pinterest has evolved from its early domestic leanings. Today, it’s a source for all types of visual content, spanning every topic you can think of — even automotive!

In fact, Pinterest is becoming an increasingly popular social channel for in-market car buyers, car hobbyists and automotive professionals. Pinterest’s 2017 analysis1 confirms Pinterest’s value to the automotive industry in areas of:

  • Demand: One in four pinners reports interest in cars.
  • Opportunity: “Pinterest reaches 35% of people likely to buy a car in the next six months.”
  • Growth: Pinterest is currently seeing a 77% increase year-over-year in auto pins.
  • Activity: Seventeen percent of pinners have researched pins during their visit to a car dealership.
  • Demographics: “Pinterest reaches more men than notable auto shopping destinations like CarGurus, MotorTrend, KBB and Edmunds.”
  • Industry: More than 25 leading auto brands maintain an active Pinterest presence.

If you own a car dealership or other automotive business, Pinterest might be an opportunity to explore. It’s both a place to extend your online brand presence and to glean new ideas. Plus, it can help you increase traffic to your website, as well as inbound links.

For creating Pinterest content without a graphic designer, I suggest the free online tool Canva. With its preset templates and easy-to-use drag and drop features, you can do a lot with limited design skills.

If you’d like to see how Copart uses Pinterest, check out our pins and boards. Let me know if you have any questions about Pinterest.

Happy pinning!

1Data retrieved from 2017 Pinterest article, “Auto marketers reach car shoppers earlier on Pinterest.”

Image credit: Happy Zoe / Shutterstock.com

 


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