Think Big for Customer Testimonials

When you work for a global company like Copart, you get the opportunity to think big — on an international scale! This year, in addition to updating our U.S.-based customer testimonials, my Marketing Team has expanded the “#MyCopartStory” to include Copart buyers worldwide.

CPT-Int_Tesimonial_Lithuania_SocialMarius from Lithuania is one of our most recent international buyers to be featured. Through online research, Marius found that Copart’s online car auctions were a good solution to overcoming the car-buying challenges he faces in his home country.

One of the most impactful quotes from Marius was, “If I bought the same car in Lithuania, I would have paid much more.”

I don’t want to give away the whole story, though. You’ll have to read Marius’ awesome #MyCopartStory for yourself.

Even if you aren’t part of a global company like Copart, you can still “think big” — just in a different way. Maybe it’s a matter of publishing a customer testimonial in a unique format or through an alternate social channel. If you’ve only ever posted content traditionally through Instagram, make this one an Instagram Story. If you’ve only ever posted on your Facebook Timeline, pay $15 for a Facebook ad to expand your reach and your audience.

For sharing customer testimonials as a form of social proof to bolster credibility for your company or organization, the opportunities are limitless. It’s up to you to think big in how you promote them!


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