The success of your company’s Facebook page is the result of the effort you put into it. In the case of Facebook messages, a little effort goes a long way.
Through its message feature, Facebook provides an easy way for you to connect with your customers and prospective buyers. Think of Facebook messages as another opportunity to provide the highest caliber of customer service.
As you increase the number of likes on your Facebook page, whether through organic growth or paid ads, you’ll inevitably find that you’re getting more Facebook messages. By responding to these messages and interacting with your customers who use the platform, you’re “humanizing” your business. This added personal touch is what your customers will remember you for, especially if your competitors aren’t using Facebook messages to engage in the same way.
Here are a few of the most common messages we receive through the Copart Facebook page:
- How do I register for Copart Membership? (Sign up is through the online registration form)
- What are the prices of vehicles in inventory? (Current bids are on the Lot Details pages for most vehicles)
- How do I pay for a vehicle? (We have several payment options)
- How do I arrange transportation? (Our International Shipping page provides details)
Over the next few weeks, dive into your unanswered Facebook messages and stay on top of new ones that come in. Provide an unmatched level of value, and see what the results are. You just might be surprised!