Building an Effective LinkedIn Profile, Part 2: Keep Away Unwanted ‘Spam’

shutterstock_442459600The more you develop and use your social media pages, the more you’ll notice that you receive notifications from them in some form or another. This is especially true for LinkedIn, where you seem to receive emails and mobile notifications several times a day, giving you information you don’t want or need. As a professional in the 21st century, your LinkedIn page is a must-have, but the unwanted spam it can bring you is not. Here are some helpful ways to keep the amount of spam emails, direct messages and notifications at a reasonable frequency.

Before July 2015, LinkedIn would send notifications to your devices every time someone invited you to connect, sent you a message, tagged you in content, or even just viewed your page. In July 2015 LinkedIn made some changes to their algorithm, and “for every 10 emails [LinkedIn] used to send, [they] removed 4 of them.” This was a significant start to cleaning up your phone and emails, but if you still aren’t satisfied, there are still other options.

The following solutions are available by accessing the Settings in your LinkedIn account (you must be signed in to change these settings).

Change Your Communications Settings

Changing these settings is going to be the most effective in clearing up your notifications and especially your emails. Over the years LinkedIn has vastly improved the customization of these settings, so you should be able to reach your desired level of privacy.

  • In Settings > Communications, there are options to change the following:
    • Email Frequency – Probably the most important setting to change, you can customize when and for what you are notified. Turn email notifications off completely, or even have LinkedIn send you a “weekly digest” email at the end of the week that summarizes the notifications you have missed.
    • Who can send you invitations – Choose who can send you invitations to connect. Protect your professional circle and keep out those who just want to spam you with direct messages and solicitation.
    • Member Messages – Yet another important setting to change for your privacy, decide who can send you private messages. Keep away solicitors and résumé spammers with this change.
    • Read Receipts – Don’t want read receipts for your direct message conversations? Turn them off, and you won’t get them.
    • Group Invitations/Notifications – Choose whether you want notifications for group invitations or if your network is notified when you join a group.

Change Your Profile Privacy Settings

One of LinkedIn’s best features is the way it connects users in similar fields or with similar interests. Through the website’s “connections” and “news” features, your name may appear to people wishing to know more about you. If this is not something you want or need, you can easily change the settings in your profile so your name doesn’t appear as often in strangers’ news feeds.

  • In Settings > Privacy, there are options to change the following:
    • How often your profile appears in Search Engines
    • How your list of connections appears to others
    • How your LinkedIn profile ranks among your peers
    • Whether your name will appear when someone views a user’s profile that also viewed your profile
    • Whether your network is notified when you change profile information
    • Whether you view LinkedIn as “online” or privately. (This will affect whether someone can see you are browsing LinkedIn or not.)
    • Notifications to your network if you’ve been featured in an article or blog post

Change Your LinkedIn Email Address

It’s a bit of a hassle, yes, but creating a unique email address simply for your LinkedIn profile is a great way to keep the clutter away from important business in your main email account.

Follow these few tips to help customize your LinkedIn profile as you see fit. As with any social media application, there will always be some notifications and emails sent to you from the service, but being shut off completely from the app may ultimately defeat its purpose anyway. To fully utilize LinkedIn as a service, customize emails and notifications to your preferences and needs, but do your best to take advantage of the great social and professional features offered by the app.

Further Reading:

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