Any professional marketer will tell you that one of the most important questions a business can ask is, “Who is our customer?”
Defining your audience unlocks the door to effective marketing. Soon it all becomes clear: where to find your customers, what products they’re looking for, and what their preferred methods of communication are.
Beyond asking who your customer is, one of the easiest ways to gain insight into your target market is to make strategic hiring decisions based on industry knowledge. Recently, Amanda Zmolek, our Online Marketing Manager, wrote a blog article for auto recyclers. Auto recyclers are some of Copart’s largest buyer accounts, and Amanda’s background is in auto recycling.
When you ask the right questions and make industry knowledge a priority, producing relevant content comes naturally.