As you find yourself in a leadership position, you will shortly discover the importance of branding yourself as a prominent thought leader in your industry, and if you happen to be motivated and a little bit lucky, you can succeed outside of that industry as well.
Producing visibility for yourself, the organization you represent, and the industry that you are a key player in is not always easy, but authoring and implementing an executive leadership blog is a great way to construct a foundation. No matter where you are in your career, you can draw from your experience and knowledge to craft quality content that readers will actively seek out, and become a leader in an ever-changing digital atmosphere.
Your Blog as a Communications Tool
So you’ve decided to venture into the blogging sphere. Your laptop is alive, and your mind is overflowing with ideas that will of course be beneficial to your target audience, right? Unfortunately, no.
While your ideas may truly be constructive and chock-full of value, you must first have an audience to target in order to really employ your blog as a communications tool among the many other communication tools. With some patience, you can leverage site applications to generate a receptive audience – luckily, there is no shortage in the available social tools that thought leaders can exploit. Once you have developed your audience through the application of social platforms, you will have positioned yourself, and your blog, to be used as a powerful communications tool.
What to Write About
This may come as a surprise, but if you want to engage readers, you have to equip them with something engaging to digest. You must author relevant content that is going to add value to their lives, or provide them with the tools to navigate a tricky situation.
Professionals are far too busy to spend time reading lengthy monologues of colleagues and friends. As a thought leader, you must offer tangible direct value, starting with your headline, and showing consistency until your very last sentence.
Building Relationships with Your Readers
Your ultimate goal as a business professional should be centered on cultivating long-standing business relationships with your audience and colleagues, and if it isn’t, it may be time to re-evaluate your game plan! Once you have created something of value to share with your audience, it is imperative to ensure that your audience views you as a trustworthy peer who has taken the time and effort to create and disseminate content that is practical and useful across various mediums.
Your blog is an extension of your brand, and it is also an extension of the organization you represent. Take the time to treat your blog as an invitation-only party, and treat your audience as though they were exclusively invited.
Now I would like to personally welcome you to my blog, Auto Market Insights! I will be utilizing this forum to discuss hot topics on all things marketing, leadership, and automotive, and most important, to cultivate a valuable relationship with each and every follower – stay tuned to learn more!